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Smashburger chooses SHS for brand help

WICHITA — Denver-based Smashburger has hired Sullivan Higdon & Sink as its agency of record for its Wichita and Tulsa markets.

"We have more work to do to develop the brand in the Wichita market," says Smashburger founder Tom Ryan.

He says the Smashburgers at 3570 N. Woodlawn and in Derby are "doing fine."

"All restaurants can do better," Ryan says.

"I don't think we opened that market as strong as we opened other markets," he says. "That's why I wanted to get some fresh eyes on the brand."

He likes SHS for several reasons.

"We used them years ago when I was with Pizza Hut," Ryan says.

Also, he says, "They had a great history of bringing new brands to the Wichita market."

He particularly likes how SHS helped Go Wichita Convention and Visitors Bureau launch its new brand with a mix of traditional and social media.

He hopes to use both for his restaurants as well.

"I would expect to see a resurgence of the Smashburger brand in Wichita," Ryan says.