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Froz frozen yogurt to open on North Rock Road

WICHITA — Wichita is quickly catching up on the frozen yogurt trend popular on the West Coast.

Last month, we reported that Mix It Up Frozen Yogurt & Deli is opening the first of several planned Wichita-area restaurants downtown at 630 E. Douglas.

Now, Dustin Morby is opening Froz (it rhymes with “snows”), the first of four frozen yogurt shops he plans for here.

"It's along the same lines of Pinkberry . . . and all the frozen yogurt places," Morby says.