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SMS Media Partners debuts two new online radio stations this week

WICHITA — And then there were three. And four.

SMS Media Partners started its third online broadcast property Monday and will launch its fourth Thursday.

KWTW, or, is a new young country format that debuted at 10 a.m. Monday.

"It's a really hot country," says chief operating officer Steve Mills. "It's something that you're not going to find on the dial."

On Thursday, SMS will debut a hybrid classic rock and adult album alternative station.

KRZZ, which is, will be similar to what KRZZ, 96.3-FM, used to be.

"People always used to say the Internet and online stuff is the future," Mills says.

"The future is now. It's no longer tomorrow."