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Why polling may not be reliable

Speaking of polls . . . their days may be number — at least how they are conducted now. Jay Leve, founder of SurveyUSA, said that polling depends on a set of assumptions: "You're at home; you have a phone; your phone has a hard-coded area code and exchange which means I know where you are; æ.æ.æ. you're waiting for your phone to ring; when it rings you'll answer it; it's OK for me to interrupt you; you're happy to talk to me; whatever you're doing is less important than talking to me; and I won't take no for an answer — I'm going to keep calling back until you talk to me." But, of course, those assumptions are becoming more and more disconnected from reality in our busy, increasingly cell phone-oriented society.

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