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Theater owner Bill Warren turns down $2.25 million in advertising

WICHITA — At a time when most businesses are working to bring in more money, Warren Theatres owner Bill Warren is turning it down.

He says he rejected an offer from a national company that represents advertisers to make $450,000 annually in advertising over the next five years. That's $450,000 net for each year.

"We're probably one of the only theater companies in the nation that do not do screen advertising in our luxury theaters," Warren says of places like his Warren Theatre East and Warren Theatre West.

"It was tempting," he says.