WICHITA — The Young Professionals of Wichita now has a name for the new study of its demographic and how the community can attract and retain more young professionals.
Destination ICT is the name that won by texted votes.
The group is to YPW what Visioneering is to the city as a whole.
Dave Quillen of marketing company Quillen Elsea helped the group come up with name possibilities, such as Urban Refuel, Believe ICT and Next Generation.
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With some of the names, he says, "I was just having some fun."
Quillen often does that when helping name products or companies.
"The problem with that is occasionally somebody will pick the ones that you didn't think (were) serious," he says.
The funniest name this time around was Stay — You'll Be Back Anyway.
"That just says it all," says Sheryl Wohlford, a YPW community advisor. "But we couldn't call it Stay — You'll Be Back Anyway Initiative."