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Cakes with a WOW factor

cakePam Pletcher, who says she helped Connie’s Cookies start a cake business more than a year ago, is going into business for herself.

Pletcher has started WOW Cakes, which stands for World of Wedding Cakes.

“The whole sheet cake birthday cake thing is just so overdone,” she says. “It just doesn’t have that wow factor.”

Pletcher hopes to have a storefront within a year.

“I’m really afraid to get into any of the real estate now,” she says.

For now, she’ll sell online and through referrals.

Pletcher will specialize in wedding cakes but do other cakes as well.

“Everything I do will be of the wow factor.”