Sportswear outfitters look increasingly like tech companies, with apps and digital ecosystems that stretch far beyond their traditional fitting rooms and football deals.
Sportswear outfitters look increasingly like tech companies, with apps and digital ecosystems that stretch far beyond their traditional fitting rooms and football deals. Luke Sharrett Bloomberg News
Sportswear outfitters look increasingly like tech companies, with apps and digital ecosystems that stretch far beyond their traditional fitting rooms and football deals. Luke Sharrett Bloomberg News

Companies team up tech and exercise to sell athletic gear

April 22, 2015 02:15 PM