Nader Masadeh and his Buffalo Wings & Rings partners have built their business on the premise that people may graduate from college and the bar scene, but they never want to stop drinking beer and eating wings while watching sports.
“The difference is we’re a sports restaurant, not a sports bar,” he says.
He’s planning to open three of the restaurants in Wichita next year to appeal in particular to people 25 to 54 who are married with children.
“Sometimes what we refer to as dads with strollers,” Masadeh says. He says it’s about “not losing out on that experience that they had in college. … But now the wife is in the mix, and I gotta make sure she’s happy.”
The chain started in Cincinnati and grew to about 25 restaurants before shrinking back down to a handful. Then in 2005, Masadeh and his partners took it over and rebuilt it to about 70 restaurants – 51 of which are in the United States.
The restaurants generally are about 6,000 square feet with 200 seats and another 30 or so on a patio. They’re open seven days a week for lunch and dinner.
They also usually have about 60 large TVs.
“There’s no seat in the house that is without a great viewing experience,” Masadeh says.
He hopes to open the first Wichita Buffalo Wings & Rings in the second quarter of 2017 and follow quickly with two more.
In addition to wings, the menu will include burgers, salads, sandwiches and a full line of liquor.
There are also onion rings, as the name of the restaurant says.
“We have the best onion rings anybody could offer,” Masadeh says. “You just have to try them, and you will know exactly what I’m talking about.”