Lady Grace Boutique owner Jodie Mayer is making a couple of major changes to her shop, only one of which is her decision.
“I’m going to go on a new adventure,” Mayer says.
She’s had the women’s clothing and accessory shop for four years, first in Delano and more recently near the northwest corner of Kellogg and Tyler.
Now, Mayer plans to rename the store Lou Lorraine Boutique on Wheels.
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“I’m going to be traveling around,” she says. “I’m not liking having a brick-and-mortar store anymore.”
Mayer says a traveling boutique will allow her a little more freedom. She plans to post locations where she’ll be on Facebook, and she’ll be available for parties as well.
The name change, however, was not Mayer’s idea. She says she was sued in the fall by a Boston company that uses the Lady Grace name for its shop, which sells bras and underwear.
“At first, I was like, no one’s even going to believe this,” Mayer says.
She says she’s since encountered an “amazing” number of business owners who say the same thing has happened to them.
Mayer says she is allowed to keep the Lady Grace name until she closes the store at the end of March.
She says she doesn’t expect to have a problem with her Lou Lorraine, which is named after her grandmother, mother and daughter.
“I’m getting it trademarked.”