New Bradley Fair summer pop-up is a full-circle moment for this Wichita couple

Bradley Fair has hosted pop-up businesses over the years, and now it’s going to have something of a summer pop-up.

No Coast Shave Ice is opening in the former Bakesale Treat Parlor space at the center at 21st and Rock Road.

That also happens to be the one-time Marble Slab Creamery space, where No Coast owners Wes and Miranda Morgan used to go for ice cream as teenagers and then sit at the nearby Bradley Fair fountain.

“It’s just kind of surreal that we’re now opening a business in the same spot,” Wes Morgan said.

No Coast is not a typical shaved ice or snow-cone business, he said.

In fact, Morgan said, “Our workers will say, ‘Snow cone,’ and I’ll say, ‘OK, strike one.’”

Instead, No Coast offers the Hawaiian shave ice — notice the shave is in an active voice.

The Morgans were taking a trip to Hawaii with their children a few years ago, and Miranda Morgan tried telling her family how much better Hawaiian shave ice is.

“And we didn’t believe her,” Wes Morgan said.

He and the kids were proven wrong, though, and wanted to eat it every day.

“Probably by day three or four, I was asking the kids if they wanted to open a shave ice business,” Morgan said.

He’s an architect who owns Discreet Build.

Morgan had a construction van he was no longer using, so he converted it to a food truck, and the family opened No Coast in July 2023.

What his children, Landon and Lydia, thought would be a fun business has turned into hard work, so now they have a bit of a love-hate relationship with the shave ice, he said.

No Coast has 34 flavors of ice that the Morgans buy from a Hawaiian syrup company that has been in business for almost a century.

Wes Morgan said he’s learned that what’s become a Hawaiian tradition actually was brought to the islands by Japanese workers who moved there.

No Coast follows the tradition of serving the ice in a bowl instead of a cone.

The new store, which has a grand opening at 1 p.m. Thursday, also will offer fizz drinks with the same syrups.

As excited as the Morgans are to open, Wes Morgan is a bit concerned that no one is going to want to work the truck anymore.

“All of our employees are excited to have air conditioning.”