It’s almost go time for Kalene Smith’s new business, but it has nothing to do with her former GoTime Training.
“I just found a passion for hair,” Smith says.
“I love helping women feel beautiful and confident, and this is a great way for me to do that.”
The salon will open in almost 1,800 square feet on Nov. 15 next to Orangetheory Fitness.
“I really had my heart set on the Waterfront,” Smith says.
“It’s the prime location for a concept like this.”
Smith says she heard a podcast that discussed the success of the national Drybar franchise and how it has grown to more than 70 sites in a decade and is a $100 million company.
“I started digging into it a little bit more,” she says. “I am somebody that always learns.”
Smith says she connected with someone who opened a couple of the franchises in Phoenix.
Tousled isn’t a franchise, but it’s a similar concept.
“Women just go in and get their hair shampooed and styled,” Smith says. “Most of the style is done in the blow dry itself, which helps the style last longer.”
She says some customers may use the service for a special occasion, such as a date night or prom.
“Or maybe you just want to pamper yourself.”
Smith says Tousled won’t be set up like a traditional salon.
“It’s actually set up like a bar,” she says. “You get a different vibe and ambiance.”
Customers will sit at a bar when they first come in and either share photos of what they want with a stylist or look through a book of photos to choose a style.
There will be spa water, coffee and tea or, for private events, champagne. There will be what Smith calls chick flicks on a couple of screens for entertainment.
There are four shampoo bowls in the back of the salon where customers will receive deep conditioning treatments and scalp massages, “which is so relaxing,” Smith says.
“It’s going to be all about the experience,” she says. “It’s more of a pampering and relaxation thing.”
One-time visits will cost $40. Monthly memberships are $80 and include two visits, 10 percent off of products and add-on services and a free blow dry for a member’s birthday month.
Don Piros of Landmark Commercial Real Estate handled the deal.
Smith plans a grand opening party for Nov. 18.
Look for a sneak-peek video of the space and the blow-dry bar experience before then.