Carrie Rengers

Dressbarn begins testing Roz & Ali name in Wichita

Dressbarn is exploring changing its name to Roz & Ali, and Wichita is a test market for the company.
Dressbarn is exploring changing its name to Roz & Ali, and Wichita is a test market for the company. The Wichita Eagle

As Have You Heard? reported this summer, Dressbarn is exploring changing its name to Roz & Ali.

Wichita is something of a test market for the name along with 51 other stores in 11 states. That’s out of about 800 Dressbarn stores.

The new name debuted on Sunday.

The chain still will carry sizes 2 through 24, but it looks like its clothes and stores will have a more modern look.

According to a release from the company, “This concept will be brought to life as a modern specialty store aimed to dress today’s consumer for every moment in her life.”

There will in-store events on Saturday to celebrate the new concept.

Carrie Rengers: 316-268-6340, @CarrieRengers

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