Carrie Rengers

Dressbarn may soon be known as Roz & Ali in Wichita

Dressbarn may soon have a new name on it’s store at NewMarket Square.
Dressbarn may soon have a new name on it’s store at NewMarket Square. The Wichita Eagle

In another bit of NewMarket Square news, there are some changes with the Dressbarn (formerly known as Dress Barn) store there.

In an e-mail, a spokeswoman explained that the chain started something called Lifestyle Shops in the stores as well as online that helped it establish how the stores “go beyond just dresses, addressing the needs of everyday women by offering workwear, casual and athleisure collections.”

Now, she said, the company “is embarking on an exciting exploration to change its name to ROZ & ALI.”

She didn’t have more details to share than that for now, but it looks like Wichita is something of a test market for the name. The spokeswoman said she’ll share more as soon as she can.

Carrie Rengers: 316-268-6340, @CarrieRengers

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