A different kind of day care is opening this fall in Northwest Centre at 13th and Tyler.
Heather Madsen’s idea behind Purple Ant is that it’ll be a place for working parents to drop off their children and then stay to work in another area.
“It’s basically a working space for parents with child care available,” she says. “It’s someone actually watching the children and keeping them entertained.”
Madsen says her main target market is work-from-home moms and dads. For licensing reasons, parents have to remain on the premises.
Without that, she says, “It would be a whole completely different structure.”
Madsen says there are a couple of inspirations behind the Purple Ant name.
“I feel like with the invention of social media, it has really caused a great divide between moms,” she says. “It just seems that political is the big one.”
Also, she says, “There’s just all these mommy wars (that) go on.”
There’s a great divide on a lot of parenting issues, Madsen says.
She wants Purple Ant to be about respecting all beliefs, so she took the traditional red and blue political colors and melded them.
“Bringing that together makes purple.”
The “ant” references that the business is a working space, and ants are known to be hard workers who work together in colonies.
“We’re building each other up,” Madsen says. “We want everybody to succeed.”
The almost 4,000-square-foot space will host occasional business and parenting classes and be available to rent on weekends for showers and parties.
Stephanie Wise of John T. Arnold Associates and Occidental Management’s Charlie King handled the deal for the Occidental property.
Purple Ant will open by early October, though Madsen says she may be ready by the middle of September. She’ll give a specific date closer to the time.