Carrie Rengers

H&M representative explains Towne East Square choice

The H&M store coming to Towne East Square won’t be as big as this mammoth one in New York City, but it will be 24,000 square feet.
The H&M store coming to Towne East Square won’t be as big as this mammoth one in New York City, but it will be 24,000 square feet. Courtesy photo

First Have You Heard? reported that H&M is coming to Towne East Square. Then city records proved it, and the mall eventually confirmed it.

Now, H&M does, too.

So why here, why now?

“It always depends on a number of factors,” spokesman Patrick Shaner says.

First, he says, is “what the need is for our customers and what they’re wanting.”

He says location and economics are major factors, too.

There are 4,000 H&M stores globally, 479 of which are in the United States.

Though the Swedish company is almost 70 years old, it’s been in the U.S. only since 2000.

“It’s been a very rapid growth over the last 17 years – and more to come,” Shaner says.

The 24,000 square feet H&M will take on the upper level of Towne East near Dillard’s is an average-size store for the chain.

Shaner says he can sum up H&M’s market in a word: “everybody.”

That means clothing, shoes and accessories for men, women and children.

“We like to say that there’s something for everyone at H&M,” Shaner says.

The store will employ 20 people when it opens this fall.

There’s not a set date yet. Shaner says he’ll share it closer to the time, along with a possible sneak peek of the store.

Carrie Rengers: 316-268-6340, @CarrieRengers

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