First Have You Heard? reported that H&M is coming to Towne East Square. Then city records proved it, and the mall eventually confirmed it.
Now, H&M does, too.
So why here, why now?
“It always depends on a number of factors,” spokesman Patrick Shaner says.
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First, he says, is “what the need is for our customers and what they’re wanting.”
He says location and economics are major factors, too.
There are 4,000 H&M stores globally, 479 of which are in the United States.
Though the Swedish company is almost 70 years old, it’s been in the U.S. only since 2000.
“It’s been a very rapid growth over the last 17 years – and more to come,” Shaner says.
The 24,000 square feet H&M will take on the upper level of Towne East near Dillard’s is an average-size store for the chain.
Shaner says he can sum up H&M’s market in a word: “everybody.”
That means clothing, shoes and accessories for men, women and children.
“We like to say that there’s something for everyone at H&M,” Shaner says.
The store will employ 20 people when it opens this fall.
There’s not a set date yet. Shaner says he’ll share it closer to the time, along with a possible sneak peek of the store.