If reaction to previous news about Texas Roadhouse is any indication, many residents will be happy to learn that the chain confirms it’s opening a second Wichita restaurant, this one at 2526 N. Greenwich. That’s on Laham Development property in front of Academy Sports & Outdoors on Greenwich just south of K-96.
In April, Have You Heard? reported that the restaurant likely would open there – a natural if seemingly late progression since the chain opened its first Wichita restaurant at 6707 W. Kellogg in 2004 to regularly packed dinners.
“It has been one of our top-performing stores for many years, correct,” says spokesman Travis Doster.
He says the company has more than 500 restaurants, about 450 of which are Texas Roadhouses, and is all about controlled growth.
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“It’s been about two years in the making,” Doster says of the new restaurant. “There’s a lot of factors in play here.”
One is that “we always want to not hurt an existing restaurant.”
In this case, Doster says, the second site could help with those long lines at the first site.
“We think this location might help relieve some of that.”
The company also opened its newer Bubba’s 33 concept in 2015 on another Laham Development site at Rockwood Plaza just north of the LongHorn Steakhouse at the northeast corner of Kellogg and Towne East Square Drive.
Construction is starting on the new 7,400-square-foot Texas Roadhouse – the same size as the one on West Kellogg – this week.
“It’s a growing area for the city,” Doster says of K-96 and Greenwich.
“We don’t want to be just in a trade area, a business area,” he says. “We like a mix of business and rooftops, we call ’em.”
He says the chain seeks high visibility.
“Our building in a sense serves as our billboard.”
Christi Royse of J.P. Weigand & Sons handled the deal for the Greenwich site.
If you’ve never been to a Texas Roadhouse, Doster has a warning.
“When you walk in the doors, it’s kind of an assault of the senses.”
Diners can smell freshly baked bread, hear country music and see hand-cut steaks on display.
“And hopefully you hear a lot of laughter and people having fun,” Doster says.
Texas Roadhouse is known for its all-you-can-eat bread and peanuts. Doster says everything is made from scratch, “all at a value.”
There’s a butcher at every restaurant.
The restaurant is not open for lunch.
The new Texas Roadhouse will open around late February.
“Our opens are usually really big and crazy,” Doster says.
The company is based in Louisville, Ky., which may sound a little odd since its flagship restaurant is named for Texas.
Doster, though, likes to point out that rival Outback Steakhouse is located in Tampa, Fla.
“So we did get the continent.”