You may start hearing about a new coffee shop coming to east Wichita, but it may be a while before you actually see it.
“It’s in a very preliminary stage as of now,” Morgan Feist says of her Gratitude Coffee. “I’m definitely trying to get it up and running.”
The problem is finding a site.
“I thought it would be easier,” Feist says.
She says she’s finding that property owners aren’t necessarily interested in an unknown start-up.
“There’s an overwhelming preference for franchises here,” Feist says.
“It’s difficult for anyone to try to start their own thing, especially being young.”
Feist graduated from New York University in 2014 with a degree in business management and marketing.
She says she worked in restaurants throughout school and in a coffee shop in Maryland last year before deciding to return home “and take a shot at it myself.”
Feist wants a space that’s 2,200 to 2,500 square feet with a drive-through. She thinks there’s a lack of meeting space on the east side, which is why she wants the shop to be big enough for plenty of seating.
Her concept “centers around the idea of expressing and practicing gratitude in the morning along with your coffee.”
“Our slogan is ‘What are you grateful for today?’ ”
During school, Feist says, she learned about “overwhelming research of the importance of expressing appreciation.”
She says that’s true for employees, too.
“That’s really one of the strongest motivating factors for employees.”
Feist says another important factor is for employees to have a purpose in their work.
Her purpose is to start this business.
“I knew my whole life I wanted to start my own business,” Feist says.
She’s been querying east-side business people about what they’d like in a coffee shop. She says a lot of people are being supportive of her future business already.
“I am really trying to learn as much as I can right now and soak up as much as I can before I’m working 100-hour weeks.”