Cargill has named Chuck Gitkin to lead its North America protein business marketing effort in a newly created role as chief marketing officer.
A veteran marketer for several large companies, he was most recently senior vice president of brands and marketing for pork producer Smithfield Foods.
He will take over on Sept. 19. Gitkin will also be a member of the Cargill Protein Group’s leadership team.
Cargill’s protein business has endured some rough quarters recently, but appears to be on the rebound.
“The protein marketplace is swiftly evolving, highly competitive and we’re seeing global demand continuing to increase,” Brian Sikes, the corporate vice president who leads Cargill’s protein group, said in a statement. “With strong professional credentials and a business background that makes him a great fit, Chuck became the clear choice to lead our marketing transformation and implement our customer-centric and unified approach for promoting our protein portfolio.”