A 2015 F-150 truck is driven off the production line during a news conference at the Dearborn Truck Plant in Dearborn, Mich., on Nov. 11. The aluminum-sided F-150 could set a new industry standard – or cost the company its pickup truck crown.
A 2015 F-150 truck is driven off the production line during a news conference at the Dearborn Truck Plant in Dearborn, Mich., on Nov. 11. The aluminum-sided F-150 could set a new industry standard – or cost the company its pickup truck crown. Paul Sancya File photo
A 2015 F-150 truck is driven off the production line during a news conference at the Dearborn Truck Plant in Dearborn, Mich., on Nov. 11. The aluminum-sided F-150 could set a new industry standard – or cost the company its pickup truck crown. Paul Sancya File photo

Ford will still focus on ‘tough’ to sell its new pickups

December 30, 2014 04:41 PM