Fiat stocks get first new value on Monday

MILAN — Traders of Fiat shares are bracing for a "crazy" day on Monday, when investors assign their first value to the two stocks formed from the biggest reorganization in the carmaker's 111-year history.

Fiat Industrial, the new company whose main assets are truck and tractor makers Iveco and CNH Global, may reach $12.47 on the Milan exchange Jan. 3, according to the average estimate of analysts compiled by Bloomberg. Fiat may trade at $8.83 the estimates show, implying the two stocks combined would be 7.1 percent more than the old Fiat's close Wednesday.

Both Fiat and Fiat Industrial will be prone to swings on the first day because the carmaker hasn't given an indication of the stocks' valuation and Fiat's profit forecasts don't take into account a stake in Chrysler Group. The Italian company, with a market value of $24 billion as of Wednesday and whose first car was the 4 HP developed in 1899, had gained 44 percent since announcing the spinoff on April 21.

"I don't remember an operation of this type in Milan, especially for a big cap like Fiat," said Alessandro Capuano, the head of the Italian trading desk for IG Markets in Milan, who has been tracking equities the past six years. "It's not a classical IPO. It could be a highly volatile trading day."

Investors are getting one share of Fiat Industrial for every Fiat share they hold. The Milan exchange doesn't plan to take orders in the pre-opening auction phase Jan. 3, said Nunzio Visciano, head of listings at Borsa Italiana.

The exchange conducted a simulation with traders Dec. 16 to facilitate the debut, which will coincide with the first day of trading on the bourse in 2011.

"It's going to be a crazy day with shares dancing up and down and several suspensions," said Alessandro Frigerio, a fund manager at RMJ Sgr in Milan, who sold Fiat stock earlier this year. "We'll wait a few days before deciding if we would buy."

Turin-based Fiat reached an almost three-year high of nearly $21 on Dec. 27. Before Thursday, the stock had climbed 44 percent since April 21, the second-best performance on Italy's benchmark Index, which lost 12 percent in the period. Exor SpA, which owns 30 percent of the carmaker, gained 76 percent. CNH, which trades in New York, added 49 percent.

Fiat CEO Sergio Marchionne, who oversaw the acquisition of a 20 percent stake in Chrysler in June 2009, pushed through the separation so he can focus on carmaking and foster more auto alliances. Fiat's remaining assets after the spinoff include the Maserati and Ferrari luxury brands.

To concentrate on running Fiat and Chrysler as both carmakers' CEO, Marchionne, 58, gave Iveco's top job to Alfredo Altavilla, 47, who will jointly run Fiat Industrial with Harold Boyanovsky, the 66-year-old CEO of CNH. Altavilla is a top candidate to run Fiat Industrial, Marco Santino, a consultant at A.T. Kearney in Rome, said in October.

Of 32 analysts tracked by Bloomberg who have given recommendations on Fiat in the past six months, 19 advise buying, nine say hold and four recommend selling.

"Fiat Industrial will immediately attract attention due to a greater visibility," Martino De Ambroggi, an Equita Sim analyst ranked by Bloomberg as the top Fiat analyst, wrote in a Dec. 22 note to clients.

A Fiat spokesman declined to comment on the stocks' valuation before they begin trading.