Greteman Group to handle outreach for aviation-training project

Greteman Group, a Wichita marketing agency, has announced that it has been selected to handle outreach for a $14.9 million effort to develop training curricula for the aviation industry.

In September the Wichita Area Technical College announced that it would be the lead partner in the project, which involves five community colleges across the country that comprise the National Aviation Consortium. The effort also is expected to involve private-sector employers that could potentially provide jobs to workers trained using the curricula that is developed.

WATC officials said in September that the local portion of the $14.9 million grant from the federal government was worth about $9 million.

Greteman Group announced in a news release Tuesday that it would handle outreach for the project. The agency's efforts will include "research, campaign messaging and creative, identity and brand development, website, search engine optimization, television, radio, print, outdoor, email and social media," according to the release.