WICHITA — Pam Pletcher’s W.O.W. Cakes has jumped from being an online business to having a storefront to now expanding in less than two years.
W.O.W., which stands for World of Wedding Cakes, opened in 1,000 square feet next to DeFazio’s near 27th and Amidon last year.
“We punched a hole in the wall,” Pletcher says of expanding the space.
She’ll soon have an additional 1,600 square feet, which she plans to use for baking. Pletcher’s original 1,000 square feet will become retail space, which she’s not had previously. She’s been taking online and phone orders only.
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In the new retail space, Pletcher will sell cookies, brownies, cupcakes and what she calls gourmet cupcakes.
“The really super fancy ones,” she says.
Pletcher has introduced them at events recently, and she says people who eat them “come in the next week and they’re like, ‘I need more cupcakes.’ ”
For instance, her It’s 5 O’clock Somewhere cupcake tastes like a margarita with tequila buttercream filling and sugar that looks like rock salt on a margarita rim. It’s topped with an umbrella and a lime slice.
“They’re absolutely sinful to look at and divine to eat,” she says of her gourmet treats.
Pletcher hopes the new space is ready early next week.