Rowley Ablah adds Associated's former CEO

It was only a matter of time before former Associated CEO Mike Snyder would professionally reunite with Bruce Rowley, the two men said.

On Monday, Snyder officially became a partner in the advertising and marketing firm that Rowley and Jeff Ablah formed four months ago, Rowley Ablah Marketing Services. With the addition of Snyder, it has changed its name to Rowley Snyder Ablah, or RSA.

"He had a contractual agreement that prevented him from joining us back in the beginning," Rowley said. "And we really believe in honoring those agreements."

Snyder left Associated advertising agency a year ago after nearly four years as its chief executive.

He was named Associated's CEO after Rowley resigned the post for a job as global director of branding and communications for Invista.

The two had worked together at Associated for three years, even sharing the same office.

"Since day one, when I went to Invista, Mike and I remained close, personal friends," Rowley said.

"It means good things," Rowley said of Snyder joining the firm. "Mike really brings an added skill set in terms of he's got a great history in public and community relations. He really brings a professional depth in that area that exceeds what we can do."

Snyder also will oversee the operational side of the firm, Rowley said.

With Snyder a part of the mix, Rowley said he'll continue to focus on the creative side of the firm's business while Ablah will maintain his focus on business development and managing his client list.

"Between the three of us there's a little bit of overlap... but there's not an enormous amount," Rowley said.

Snyder said the new job allows him to the "opportunity to build something by design from the ground up."

"Bruce and I have always enjoyed working together," Snyder said. "I'm excited about resuming that."

With Snyder, the firm is up to 12 employees.