Szambecki joined the Greteman Group after spending a decade in fundraising and other roles with nonprofit organizations.

In those earlier jobs, she says, she found herself "predisposed" to the kind of marketing she'll do full time at Greteman.

"With fundraising, it's been a lot of 'How are we going to make payroll?' " she said. "In this position I get to be really focused on the client, their brand, their future expansion."

At Greteman, she'll work on the accounts of Via Christi Health, Dallas Airmotive, Royal Caribbean, the Kansas State Fair and others.

Szambecki, 30, graduated from Wichita State with a degree in psychology. She's worked as director of development for Youth Entrepreneurs Kansas and manager of donor relations and events for Horizons for Homeless Children in Boston. Most recently she served as director of development for Big Brothers Big Sisters of Sedgwick County.

The two years she spent in Boston did nothing to lessen her love of America's big cities, but she said it also made her appreciate Wichita more. She's known agency president and creative director Sonia Greteman since a good friend took a job at Greteman right out of college, and got to know executive vice president Deanna Harms through the latter's work with Youth Entrepreneurs.

Off the job, Szambecki volunteers with Big Brothers Big Sisters, counts herself as a "very active" member of the Downtown Rotary Club, reads, runs and participates in her faith community. Lately, her most time-consuming hobby has been planning her wedding, which is in two months.

Szambecki thinks her background in psychology should help in her new job but says she long ago realized she isn't suited to practice it.

"I have such an insatiable need to meet and get to know people in a social and professional setting," she said. "Being a psychologist would have found me in a lot of small rooms with one person."