NEW YORK — Toys R Us said Friday that it plans to go public again by raising as much as $800 million in an initial public offering, a bid to take advantage of its business turnaround even in a rocky IPO market.
The offering would be one of the biggest retail IPOs in years. But experts say IPOs so far this year have been disappointed, so pricing will be key.
Despite the recession dampening sales over the past year, Toys R Us has steadily improved net income under CEO Jerry Storch, the former Target Corp. vice chairman who joined the company in 2006 after it was taken private in a $6.6 billion buyout by investors led by Bain Capital, Kohlberg Kravis Roberts and Vornado Realty Trust.
Under Storch, the company has improved its merchandise selection and customer service and become more competitive on price, toy analyst Jim Silver said.
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"He put the moms back in stores," Silver said. "The whole store experience is a much better experience."
BMO Capital Markets analyst Gerrick Johnson said the timing for the IPO makes sense because the toy industry is doing well, Toys R Us has been taking market share from key competitors Target and Wal-Mart Stores And even with recent declines, the stock market is still up significantly since bottoming in March 2009.
But Paul Bard, director of research at Renaissance Capital, said pricing the offering will be key, because many IPOs have underperformed this year. Of the 12 IPOs so far this year, shares have fallen an average of 5 percent. For example, shares of clothing chain Express have fallen 14.3 percent since it went public May 13.