Poet launches pro-ethanol ad campaign

The ethanol producer Poet whose marketing arm is based in Wichita, launched a national advertising campaign today highlighting the work done by Americans to wean the nation off foreign oil through the development of ethanol.

The campaign includes three ads, each representing a different aspect of ethanol production. A farmer, a scientist and a plant manager recite free-verse poetry explaining their role in helping solve our nation's fuel crisis.

"It's time we took our message to a broader audience, and this campaign allows us to do that," said Greg Breukelman, Poet senior vice president of communications.