PURCHASE, N.Y. —Pepsi will not advertise its drinks in the Super Bowl, ending a 23-year run so the company can focus on a new marketing effort that will appear mostly online.
Pepsi beverages have been advertised in the Super Bowl since 1987. Frito-Lay, a unit of parent company PepsiCo, will still advertise.
The company wouldn't say how much it spent last year on Super Bowl ads, but it bought several minutes of commercials.
The Feb. 7 NFL championship game will be televised on CBS.
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The nation's second-biggest soft drink maker is plowing marketing dollars into its "Pepsi Refresh Project" starting next month as its main vehicle for Pepsi. The project will pay at least $20 million for projects people create to "refresh" communities.