The new Edelman Health Engagement Pulse, a survey of 1,000 American adults, says that Americans are looking to business as well as to government for health care reform.
People are more likely to purchase from, recommend and invest in companies that act on health issues, creating a compelling case for businesses to step up their efforts, according to a release about the survey.
The survey showed 8 in 10 respondents believe business should invest in creating health communities. Only 1 in 10 said business is doing an excellent or very good job of meeting those expectations.
It also said more than 8 in 10 respondents are likely to purchase from, recommend, trust or work for a company that is committed to engaging in and improving health.
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The survey was conducted in November by Edelman, an independent public relations firm.