Hollywood Casino will sponsor fall Sprint Cup race at Kansas Speedway

DAYTONA BEACH, Fla. | The fall Sprint Cup race at Kansas Speedway will have a new title sponsor for the next 10 years.

Officials announced today that this year’s Oct. 9 race -- the fourth stop in the Chase for the Sprint Cup -- will be known as the Hollywood Casino 400 at Kansas Speedway.

Kansas Speedway, in partnership with Penn National Gaming, will operate a $386 million Hollywood-themed entertainment destination and casino beginning in the first half of 2012.

The initial phase of the new facility, which will overlook Turn 2 at Kansas Speedway, is to include a 100,000-square-foot casino floor with capacity for 2,300 slot machines and 86 table games and a variety of dining and entertainment options.

“We are excited to announce the new sponsor for our fall Sprint Cup Series race,” said Kansas Speedway president Pat Warren. “This represents the first of many opportunities that Kansas Speedway and Hollywood Casino at Kansas Speedway will have to work together to promote Kansas to national and international audiences.”

Future phases for the project include a hotel, expanded gaming space, a spa, convention center and entertainment retail district, have been master planned and will be developed based on market demand. Those phases could cost nearly $300 million when completed.

Price Chopper formerly served as title sponsor for the race, but the casino wanted to take advantage of the opportunity to publicize the facility a few months in advance of its opening.

“We’re proud to be sponsoring the ‘Hollywood Casino 400 at Kansas Speedway,’” said Tim Wilmott, president and chief operating officer of Penn National Gaming. “This multiyear commitment is a further reflection of the strong partnership between Penn National and International Speedway Corporation and the state of Kansas. Wyandotte County and race fans will benefit from the synergies between our two exciting entertainment properties. We know this partnership will flourish even more in 2012 with the opening of Hollywood Casino at Kansas Speedway.”

For the first time since opening in 2001, Kansas Speedway will have two Sprint Cup races this season and is still looking for a title sponsor for its new date, June 5. The Kansas Lottery will continue as title sponsor for the Nationwide Series event on Oct. 8, and O’Reilly Auto Parts will maintain its sponsorship of the NASCAR Camping World Trucks Series race on June 4.