Kansas Speedway will offer a new ticket plan when it celebrates its 10th season in 2010.
Fans will no longer be required to purchase a season ticket for both the spring Indy Racing League/NASCAR Camping World Trucks series and the fall NASCAR Nationwide/Sprint Cup weekend, according to a new policy announced today.
Tickets to the May 1 Indy Car Series Road Runner Turbo Indy 300 and the May 2 Camping World Trucks series will also be individual buys. The October Nationwide and Sprint Cup races will be a two-race package.
In addition, season ticket prices for the first 10 rows of Kansas Speedway will be rolled back to the prices in 2001, dropping from a range of $218 to $235 to $170 each.
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The speedway implemented the season ticket requirement for both weekends when it opened in 2001 and decided to break up the packages as part of its 10th season.
“Earlier in the spring, as many tracks across the country made the decision to lower prices as the full course of the economic downturn became apparent, we made the decision we weren’t going to do that,” said Kansas Speedway vice president Pat Warren. “Not because we didn’t want to help the fans, who needed help financially, but we felt it wouldn’t be fair to all of our fans who already purchased tickets.
“We didn’t want someone who came in later to get a better deal later than someone who had been a fan and customer of Kansas Speedway. That’s why we’re doing all this starting in 2010.”
Kansas Speedway will continue to offer fans a season ticket option that will include four races over the two weekends and access to the new Track Pass, which will allow season ticket holders access to the infield to take part in driver introductions, autograph sessions and the Sprint FanWalk for each Sunday race.
“For those customers who want the season, this is a great opportunity,” Warren said. “And for customers who either can’t travel for both weekends or choose not to, we’re going to offer more variety and more packages. They’ll be able to buy what they want, and hopefully, at the end of the day, everybody is happy.”
Even though the Sprint Cup race is the force behind the four-race season, Kansas Speedway officials don’t believe they are risking a dip in attendance for the spring IRL and Camping World Trucks series events, which have drawn near-capacity crowds at the 82,000-seat facility.
“From the fans’ perspective, the Sprint Cup is the crown jewel of motor sports, but in terms of what we envision in the spring, we think we’re going to do just about as well because our fans who attend the spring race will continue to buy the season package,” Warren said. “And those who don’t will probably choose the weekend package, which means the attendance will probably be the same.”
Because this plan doesn’t take effect until 2010, anyone wanting to purchase tickets for Saturday’s Nationwide Series or Sunday’s Sprint Cup races would have to buy a season ticket that would include the 2010 Indy Racing League/NASCAR Camping World races.
“We’ll reach out to those people after the event and how we’re going to take care of them in terms of the options that will be available next year,” Warren said.