WSU redesigns logo

Wichita State University will soon have a new logo, which will be phased in starting Sept. 14.

The new logo will replace the university's current logo and the wheat logo used by athletic teams. The school will make no changes to WuShock or to other athletic logos. The official university colors will remain black and yellow.

It cost $15,000 to develop the new logo and $50,000 for the entire package of standards and guidelines to direct graphic designers and others on how to use the logo, colors, name and other visual elements.

After Sept. 14, any new merchandise will bear the new logo from Gardner Design of Wichita.