99.7 KY fires staff, will change format

Classic rock radio station 99.7 KY is on its last legs and will change formats sometime Friday, says Dave Alpert, the vice-president and market manager of parent company Entercom Kansas City.

KY's on-air staff was released earlier today ahead of the change, although the station is continuing for now to call itself 99.7 KY and playing classic rock music.

"The staff at KY are no longer with the station," Alpert says. "They are wonderful talent, just an incredible staff. I can't say anything bad or wrong with what they did for the station. They were fantastic."

KY's ratings had slipped in recent years. In the most recent Arbitron ratings, they ranked 17th in the market.

While Alpert declined to identify the new format, radio insiders say it will be a form of adult alternative rock, playing artists like Bruce Springsteen and Dave Matthews.

Reportedly an e-mail to advertisers went out identifying the new station as "99.7 The Boulevard," playing "quality rock."

The reason for the change: One too many classic rock stations in the market, Alpert says.

"It had nothing to do with the staff," he says. "It was all about two stations playing the same music."

Fired staffers include Rock 'n' Roll Hall of Fame personality Max Floyd, longtime morning show co-host Tanna Guthrie and popular afternoon drive-time host Slacker.