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American Idol David Cook signs endorsement deal with Skechers

Hometown hero David Cook is cashing in on his American Idol celebrity by signing an endorsement agreement with shoe company Skechers USA Inc.

Cook, the most recent American Idol winner, will be featured in advertisements this fall, coinciding with his “PopTarts American Idols Live! Tour 2008,” and the debut of his first post-Idol album. The 25-year-old Cook will be featured in print, outdoor and in-store advertising.

Terms of the agreement were not disclosed.

| Eric Palmer, epalmer@kcstar.com

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