Botanical name: Rudbeckia hirta "Cherry Brandy"
Location: Schnitzler Juniper Collection, Xeriscape Garden
Description: A new introduction that is the first red-flowering rudbeckia to be grown from seed. Blooms generously from early to late summer. "Cherry Brandy" grows 20 to 24 inches high and 18 inches wide. At the end of the summer, the flowers give way to dark brown seed heads. This variety is treated as an annual at Botanica, but it will often self-seed enough to perennialize.
Growth tips: Thrives in full sun and well-drained soil. It is drought- and heat-tolerant. Self-sows readily. Deadhead to prevent too much of a spread.
Uses: Creates a dramatic impact in borders, large containers or as cut flowers. Attracts butterflies, bees and birds.
Also blooming: Roses, wildflowers, hydrangeas, daylilies, water lilies, annuals and many other perennials.