Aly Walansky does not care how ridiculous she may look.
When she is running errands or heading to meetings and it begins to rain, she will reach into her purse, pull out her shower cap and place it over what she describes as her “coarse, Jewish Eastern European, curly” hair.
Walansky spends about $30 a week on blowouts and $400 a year on treatments that keep her hair sleek and smooth. So, even if it is just really humid out, she will wear a shower cap.
“I’d much rather embarrass whomever I’m with than arrive where I’m going with bad hair,” said Walansky, a 35-year-old writer who lives in Brooklyn. “Blowouts are expensive.”
Hair-straightening processing like keratin treatments and blow-dry salons are highly popular among women with all types of hair. So shower caps and other impermeable head coverings that shield follicles from frizz-inducing elements are coming out of the shower, appearing in social-media selfies and sometimes even on the streets.
On Snapchat a few weeks ago, the model Joan Smalls showed off hers.
In late May, Kaley Cuoco, a star of the sitcom “The Big Bang Theory,” posted a shower cap selfie on Instagram (the image ended up being shown on Entertainment Tonight and in Star Mag).
The urge to protect her own thick hair from humidity and moisture is what led Jacquelyn De Jesu, 30, to create Shhhower Cap, a line of turban-shaped shower caps.
She knew she could make better-looking caps than what was currently on the market, but she wondered if there were other innovations that could be added to an age-old product. She said she interviewed many women and learned that for younger women, the function of caps was as much an issue as the lack of style.
Her Shhhowercaps, like the one Smalls modeled on social media, have a stay-put rubber grip and a breathable antibacterial coating to keep humidity from building up.
To be sure, there are plenty of people not buying into the idea of wearing anything that looks remotely like a shower cap out of the house. “There are better ways to publicly preserve a blowout,” said David Lopez, a hairstylist who works with celebrities including Chrissy Teigen, like “loose ponytails, soft braids, hair tucked into a hat.”
But Megan Driscoll, 36, of New York said nothing could come between her and her Drybar Morning After shower cap. “I have seen a few people laugh at me occasionally as I’m walking home with my shower cap on, but it doesn’t bother me at all,” said Driscoll, a marketing and public relations consultant. “The temporary mocking is well worth a week of good hair.”