Dining With Denise Neil

Hurts Donut chooses east Wichita location, two more to follow

Hurts Donut opened in west Wichita in July. It’ll add an east-side store this spring, followed by Hutchinson and south Wichita.
Hurts Donut opened in west Wichita in July. It’ll add an east-side store this spring, followed by Hutchinson and south Wichita. The Wichita Eagle

Hurts Donut’s Wichita franchisees are close to signing a lease for an east-side store, which they plan to put in the space at 7718 E. 37th St. North that Pacific Coast Pizza vacated in October.

Trista Patterson, who along with her husband and parents owns the franchise on the west Wichita store at 7010 W. 21st St., said that once the deal goes through, construction will start, and the east-side store could be open as soon as April or May.

They’re also close to signing a deal for a space in Hutchinson, Patterson said. It could be open by summer, and a south Wichita location also is likely by the end of the year.

“Wichita just seems so excited about our concept and so welcoming wherever we go,” she said. “Our loyal customers are still coming, and we still have new customers every day.”

Hurts Donut Company, which specializes in giant, whimsically-topped doughnuts, is owned by Valley Center native Kas Clegg and her husband, Tim. In 2014, the couple used money they’d made at a shaved ice business and opened their first Hurts Donut in Springfield, Mo.

(FILE VIDEO) Hurts Donut opened its doors Monday (July 13, 2015) to a line of about 70 people. Some had camped out to be one of the first in line.

The west Wichita store opened in July, and Hurts has continued to expand across the region. The chain now has five stores and will add Lincoln, Neb., in the next few months. Owners also have made an offer on a building in Tulsa.

Patterson said she’s expecting criticism about her choice of location for the east-side store, but people also weren’t excited about the west-side choice when it was first announced.

“Even after all of the naysayers, it turned out amazing,” she said.

The new east-side space is large, and the owners are dreaming up lots of whimsical ideas for the interior, including the possibility of an indoor doughnut ambulance that looks like it’s crashing through the wall.

Here’s my review of Hurts Donut from January.

Stay tuned for updates and for news about the Hutchinson and south Wichita locations.

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