Considering Rob Zombie's resume as a horror film director ("Halloween," "The House of 1,000 Corpses") and unabashed love of cartoonish rockers (Kiss, Alice Cooper), it's not surprising that his current tour is one of the more visually stimulating concerts on the circuit.
"A show shouldn't be just about the music," Zombie said while calling from Toronto. "Sure, music is a big part of it, but you need something that's larger than life. You need entertainment. That's been missing for the most part since grunge killed the party almost 20 years ago.
"I've always been about a show. I have so many young kids, 14-year-olds, that are blown away when they come out because they never saw anything like what we're doing. The sad thing is that this wasn't so uncommon when I was growing up."
Expect a number of action-laden videos to accompany Zombie's visceral sonic attack. And of course the engaging, theatrical vocalist will have plenty of give-and-take with the audience.
"This is the most interactive show I've ever done," he said. "I connect with the crowd. That's the way it should be."
The former leader of White Zombie will showcase cuts from his latest effort, "Hellbilly Deluxe 2," Sunday at Hartman Arena, which also features Alice Cooper. The album, released last November, is a raw, uncompromising slab of hard rock.
"We didn't have an approach to it," Zombie said. "We just went at it to see where we could go with it. Everything came pretty quickly to us. I think we could have made 10 albums in a row."
But don't expect Zombie to release one disc after the next. He plans to make another movie soon.
"I like this way of life because making movies and music are so different," he said. "A film takes up to two years out of your life. As a director I have to be on top of everything. It's crazy. Each day is different. Being on tour is like going on vacation. You're doing basically the same thing every night but you're trying to make it better with every show."
However, Zombie does have a pet peeve about concerts — fans who take endless photographs and video via their cell phones.
"I try to convince fans not to do that stuff," Zombie said. "Why not live in the moment? You look out at these kids and they're trying to hold their Blackberries perfectly, so they can get the perfect shot. Why not forget that stuff and forget about reliving it later? Put down your Blackberry and rock out. That's what it's all about. I think kids today don't know about having fun at shows. I'm trying to bring that back."
If you go
Rob Zombie and Alice Cooper
What: On their "Gruesome Twosome" tour
Where: Hartman Arena, 8151 N.. Hartman Arena Drive, Park City
When: 7:45 p.m. Sunday
How much: Tickets are $35 and $45.50.
For more information, call 316-744-8880.