Big 12

July 21, 2014

Big 12 media days: Bowlsby warns of impending changes

DALLAS – If you like collegiate sports in their present state, Big 12 commissioner Bob Bowlsby says, you may be disappointed with the changes that are coming.

DALLAS – If you like collegiate sports in their present state, Big 12 commissioner Bob Bowlsby says, you may be disappointed with the changes that are coming.

During his annual state-of-the-conference address, Bowlsby kicked off Big 12 media days by discussing the coming “transformational change” in college athletics. The change, Bowlsby cautioned, could include the increasing disappearance of men’s non-revenue sports as schools search for ways to increase compensation and award “full cost of attendance” scholarships to its student athletes.

The changes, Bowlsby says, come as the NCAA faces a rash of class-action lawsuit, including the high-profile O’Bannon v. NCAA court case. And the nature of NCAA scholarships are poised to change.

“It’s going to be very difficult for many institutions to fund that,” Bowlsby said. “It’s not hundreds of thousand dollars a year, it’s millions of dollars of year.”

That kind of frank concession represented another year of blunt views from Bowlsby, who hit on many of the same key points addressed by Southeastern Conference commissioner Mike Slive last week.

Bowlsby advocated for more autonomy for the Big 5 conferences, and a climate that would allow those leagues to pass legislation and change rules as they see fit. He also shredded the NCAA’s enforcement arm, which has grown increasingly weakened and unable to investigate potential cases of malfeasance at individual schools.

“It’s not an understatement to say that cheating pays,” Bowlsby said.

Bowlsby, though, also defended the collegiate model, which has come under constant fire. The model, Bowlsby said, will need to be improved and updated, but he cited the need to maintain its familiar structure and core tenants.

“The collegiate model is unique in the world of sports, not just in this country but all around the world,” Bowlsby said. “There’s probably a reason why athletes from around the world come to the United States to improve.”

One example: Bowlsby hit back against the idea of unionization of athletes in sports like football and men’s basketball.

“Student athletes are not employees,” Bowlsby said. “They should never be employees. It’s not an employee-employer relationship. It’s a total square peg in a round hole. But the scholarship is going to change. And I think that’s great. There are ways that it costs more than room, board, books, tuition and fees to go to school.

While Bowlsby sees a future with schools sponsoring fewer sports — and many men’s non-revenue sports disappearing — he also sees a model that is fair and equitable in how it disperses a new compensation model. For the second straight year, Bowlsby offered this point on the difference between football and men’s basketball and sports such as wrestling and soccer.

The football players, Bowlsby said, don’t work any harder. They just have the “blessing of an adoring public.”

“Title IX doesn’t go away,” Bowlsby said. “We have both a legal obligation and a moral obligation to do for female student-athletes and male Olympic sports athletes just exactly what we do for football and basketball student athletes. I don’t think it’s even debatable.”


A female official will work a Big 12 football game for the first time this season, and it will happen in the Sunflower State.

Catherine Conti will be part of the officiating team when Kansas opens the year against Southeast Missouri State on Sept. 6 at Memorial Stadium in Lawrence.

Bowlsby announced the news during his news conference.

Conti is an experienced line judge with dreams of working in the NFL.

Bowlsby said he was proud to add Conti to the Big 12’s officiating team. He thinks her appearance should help other aspiring female officials chase their dreams, but he also thinks she is good at her job.

“She’s a darn good official,” Bowlsby said. “It’s a good opportunity for her and for us.”

Kansas coach Charlie Weis will be on the sideline for the historic game. When asked for his thoughts, Weis said: “I’ll try to watch my language; I believe in the old-fashioned way.”

Weis continued: “So I’ll try not to use as many bad words. But it means nothing to me. It’s great that a woman is put in a position where she can be put on equal footing with the men. And if I said other than that, I’d be in trouble with my wife. So all power to her. And that’s an honest answer.”

Related content


Sports Videos