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Big 12 Conference

Big 12 notes: ‘One true champion’ gets a workout

Today at 12:01 p.m.

DALLAS – The Big 12 opened its annual media days on Monday by showing off a new logo and hammering home an old slogan.The new logo, a more progressive and colorful look than the old XII, can be seen everywhere as the conference prepares for the upcoming season. Fans will soon see it everywhere, too.

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