What if they held a presidential campaign and a think tank broke out?
House Budget Committee Chairman Paul Ryan, R-Wis., who is considering running for president, offered his thoughts on poverty last week. Sen. Marco Rubio, R-Fla., has been giving regular policy speeches on poverty, college loans and helping the middle class. Former senator and GOP presidential candidate Rick Santorum is promoting a book of policy proposals on education, family and revitalizing American manufacturing. Sen. Rand Paul, R-Ky., is offering ideas on criminal justice and will give a big foreign policy speech in the fall. Louisiana Gov. Bobby Jindal has given speeches on health care and education aimed at a national audience. Texas Gov. Rick Perry is working to overcome his 2012 debate aphasia, so he’s trying to show some policy chops. Though former Florida Gov. Jeb Bush holds controversial ideas on Common Core education standards and immigration, those close to him say he won’t run unless he can promote those ideas with gusto.
The class of candidates for 2016 has the potential to be the most robust in almost 40 years – perhaps in modern Republican history. It depends on who finally decides to run, of course, but six governors and four senators are thinking seriously about it. If you were an excitable type, you could really get your hopes up that the high caliber of the candidates might connect with the energetic issues debate taking place in the conservative movement and spur an actual public discussion and competition of ideas.
The challenge for any conservative policy fans is how to promote ideas in Washington, D.C., these days. Groundbreaking notions must get through the congressional permafrost of self-preservation, risk aversion, polarization and limited attention. Even if Republicans take control of the Senate, GOP leaders are too weak to push unfamiliar ideas through an institution that can barely accomplish the basics of governing.
The presidential competition offers the best venue for idea promotion. The contest will get a lot of media coverage and voter attention, and candidates have political incentives to focus on policy. Lesser candidates can get coverage and raise money by promoting original policy ideas.
The question is whether ideas can actually survive once the race is joined in earnest. The 2012 GOP primary was a purity test. At one debate, no candidate would consider a budget proposal whereby $10 in savings was traded for a dollar in tax increases. Mitt Romney kept a pillow over his Massachusetts health care reform. On immigration, the competition to show who was more conservative pushed Romney to promote “self-deportation” for undocumented workers.
Those forces could take hold again; indeed, they likely will. Conservatives who participate in primaries want to know where candidates stand on the bread-and-butter issues. That means candidates are going to seek out differences with their opponents where they can achieve the most politically. Fancy theories are nice, but voters take their cues based on what they know. Networks will seek out conflict, which is likely to be on the familiar grounds of immigration, spending, taxes and “President Obama is awful.”
All the incentives are for candidates to give speeches now, when the stakes are low. As a political matter, simply gaining the patina of being an “ideas candidate” might be enough to win over voters who like the idea of an ideas candidate but don’t really want to wrestle with complex policy. When the primaries heat up, you can coast on your “ideas” while stumping in the traditional grooves.