In the days and weeks following the 1929 stock market crash, Wichitans looked for ways to fortify their checkbooks and savings accounts.
J.S. "Rajah" Porter seemed willing to help.
In the fall of 1929, Porter, a salesman from Florida, arrived in Wichita driving a maroon Packard.
Inside his car were 12 fluffy, white rabbits.
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He took out advertisements in both the Wichita Beacon and The Wichita Eagle announcing he would be building a hare farm, located in the vacated Kansas Sanitarium property at 3400 W. Douglas.
He would breed superior rabbits there , making Wichita the largest "greatest rabbitry in the world."
Fortunes could be made, he promised.
"You can make for yourself an earning power of $40 to $60 a week, within a year, anywhere," Porter claimed.
On Feb. 9, 1930, The Wichita Eagle devoted its font page to the raising of rabbits with a headline that screamed, "Where Rabbit is King."
Wichitans lined up to invest.
All told, over the next few months more than 450 people invested more than $340,000 in the business.
But then, by May 1930, some Wichitans suspected something had gone terribly wrong.
Porter suddenly left town, leaving an estimated 55,000 starving and thirsty rabbits.
The rabbitry was quickly placed in the hands of a receiver. The Eagle reported on May 22, 1930, it was costing $700 a week to feed the animals.
"Creditors flooded the Sedgwick County Court House with claims against its abandoned property, but its auction value of $13,000 was a mere token of the outstanding items which totaled almost one-half million dollars," Harpers Journal reported on Jan. 27, 1973.
It wouldn't be until 1932, two years after leaving Wichita, that Porter was finally found in Glassboro, N.J., and arrested. It was reported then that Wichita was one of a dozen communities throughout the nation in which Porter had conducted similar schemes.
Question: What was the name of the Wichita rabbit business?
Answer to Tuesday's question: C.D. Batchelor was the recipient of the Pulitzer Prize in 1937.
Check Kansas.com on Thursday for the answer to today's question.