SAN FRANCISCO — Google Inc.' s methods for recommending websites are being reviewed by Texas' attorney general in an investigation spurred by complaints that the company has abused its power as the Internet's dominant search engine.
The antitrust inquiry was disclosed by Google late Friday.
A spokesman for Texas Attorney General Greg Abbott confirmed the investigation.
The review appears to be focused on whether Google is manipulating its search results to stifle competition.
The pecking order of those results can make or break websites because Google's search engine processes about two-thirds of the search requests in the U.S. and handles even more volume in some parts of the world.
That dominance means a website ranking high on the first page of Google's results will likely attract more traffic and generate more revenue, either from ads or merchandise sales.
On the flip side, being buried in the back pages of the results, or even at the bottom of the first page, can be financially devastating and has been blamed for ruining some Internet companies.