WICHITA — Advertising executive and avid golfer Gary Nye has always been the kind of golfer to walk when he plays and fill in whatever divots he makes along the way.
That's the inspiration behind Golf Essentials, a new company Nye formed with his brother Tim, and Mike Allen.
"We were just kind of brainstorming after a round of golf," Gary Nye says.
They've created a product called SandCaddy, which Nye calls an "incredibly simple and incredibly fast" way to fill divots that golfers sometimes create when they swing their clubs.
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The SandCaddy works like a squeeze coin purse and "opens like a mouth almost," Nye says.
It holds enough sand for six to eight divots and can be refilled at designated sand stations or at bunkers.
"The sand is designed to keep the roots, which are still there, moist so it will grow back," Nye says. "Typically in a round, I'll refill mine once or twice."
He and his partners "have been working furiously to get this product designed," and it has paid off.
At the recent PGA Merchandise Show in Orlando, the SandCaddy was named the best new product.
"It was phenomenal," Nye says. "The reaction was, 'This is awesome,' and 'It's so simple. Why didn't anyone think of it before?' "