WICHITA — There's a new photography studio in Old Town Square.

Jacque Waite has opened Jacque Inc. Photography in the former Reb and, before that, Beadazzled space next to Caffe Moderne.

Waite started her company five years ago as a side business. Her main job was at DigitalBrand Communications.

"I just recently decided to try it on my own," Waite says of taking her business full time.

She's done a lot of shooting in Old Town prior to deciding to locate her business there.

"I love shooting down here, portraits for sure," Waite says. "I had so many people wanting to shoot down here last fall, and I'm assuming people will want that this spring."

She likes "the combination of having a nice open space within (my studio) and then having all the great spots around Old Town outside."

Waite wants to focus on more commercial photography. She says it's different than shooting portraits of, say, children.

"Although I love spontaneous shoots like that where I have to make spontaneous decisions on the fly, I really like to have more control," Waite says.

She likes the planning involved in commercial shoots.

"That's what I loved about working at DigitalBrand," Waite says. "We'd spend three weeks planning and then a day to shoot and a day to post."

She plans to hold an open house in her new 1,600 square feet on March 12.