WICHITA — Call him the Jared of Wichita.
Advertisements for Medi-Weightloss Clinics are now debuting with former KSN, Channel 3, operations manager Jerome Biggars as the company's new spokesman.
"Watch out Jared, there's a new J in town," declares one ad, teasingly referring to Jared Fogle, who's famous for losing weight by eating Subway food.
Biggars lost almost 300 pounds in a 15-month period and has kept it off for two years.
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"Basically, because Medi pretty much saved my life, I was just so sold on the system I started going out and talking to people," Biggars says.
That was while he was still working at KSN.
Though he liked his job at KSN, where he worked for 28 years, Biggars decided to become a national spokesman for Medi-Weightloss as his full-time job.
The response he heard from people he spoke to is part of what convinced him to make the jump.
For instance, one woman who heard him speak doesn't have a weight issue, but she says Biggars inspired her to quit smoking.
Biggars says stories like that had an effect on him.
"All the different types of rewards that were coming back to me, I just thought, I could do this full time."
He'll work part time as a patient advocate for the Medi-Weightloss in Andover. The rest of his time will be in his spokesman role for ribbon cuttings and conferences and, eventually, national ads.
Trips in his immediate future include Las Vegas and a stop at a Tucson spa.
"Not bad at all," Biggars says, laughing. "They're keeping me busy."