Bombardier said today that it has chosen classical pianist Lang Lang as a business aircraft brand ambassador. Lang will represent the Learjet, Challenger and Global aircraft brands.
Lang, born in China, began playing the piano at the age of 3. As an adult, he was the first Chinese pianist to play with the Berlin Philharmonic, the Vienna Philharmonic and top American orchestras.
“Flying on Bombardier business jets allows me to reach audiences worldwide faster, well rested and focused,” Lang said in a statement.