There was no pleasure in seeing Wild West World owner Thomas Etheredge convicted Wednesday on seven of nine counts of securities fraud. The harm done to the investors and the community in the theme park debacle cannot be undone by either the verdict or Etheredge's pending sentence, which could be as much as 14 years in prison. But the jury did its job thoughtfully in a complex case and Etheredge will pay for his wrongdoing. While potential investors have some responsibility to exercise caution before they part with their money, they should be able to count on the person selling the investment opportunity to be honest and forthright. Another key lesson of the sad case: One's religious affiliation is no guarantee of his character or integrity.