The Wichita Eagle's "Taking It to the Streets" campaign raised $9,000 Tuesday for the United Way of the Plains.
Local media personalities and volunteers sold coupon-wrapped editions of the paper on 11 street corners for two hours for a suggested donation of 50 cents.
Dale Seiwert, vice president and chief financial officer of The Eagle, said the average donation was about $1. All of the sales went to the United Way.
The newspapers included coupons, including one for a free drink at QuikTrip, as well as a chance to register for prizes. The prizes include a free night at the Hotel at Old Town and two $500 savings bonds from Bank of America.
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The United Way of the Plains provides mentoring programs for kids, job skills classes, medical care for low-income families and many other services.
The United Way kicked off its 2010 fundraising campaign last week. Its goal for the campaign is $15 million.