Some early results are in for Cyber Monday sales and 2016 looks to be a record year for the online shopping day that annually follows Thanksgiving weekend.
That’s according to numbers provided Tuesday morning by digital tracking firm Adobe.
The company reported that overall Cyber Monday sales this year in the U.S. increased about 12 percent from 2015 to a total of about $3.4 billion.
Adobe’s cloud-based research initially predicted sales for the day to be about 3 percent lower than the $3.4 billion figure, according to the firm.
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Still, Monday represented the largest online sales day in history, according to Adobe’s research. The firm predicts that U.S. consumers will spend close to $92 billion shopping online this holiday season.
“Cyber Monday was one for the history books this year,” said Tamara Gaffney of Adobe Digital Insights in an e-mailed statement. “It’s an incredible milestone, but it’s also incredible that Black Friday inched so close to Cyber Monday this year, generating only $110 million less in online sales.”